In the last few years the generation of millennials (Y) has received lots of attention, even business professionals. This isn’t only limited to the millennials, we are now entering the age that is known as Generation Z. Generation Z is believed to be unique and distinct character from the older generations. This is evidently affecting their behavior in everyday life. Not just in the workplace however, their way of spending money, they are unique. If you are planning to operate an enterprise that is targeted at the next generation of young people, ensure that you know their distinct personalities from the beginning.
Not All Products Can Attract Attention
Some businesses may not be appealing to the younger generation because that they each have their unique points of view on shopping. While other generations focus on the products they require the younger generation has other issues to consider. Apart from the products they also consider the different benefits and impacts of the purchases they make. This is definitely a major aspect for you and others in the business world, given that this generation of young people is among the extremely active and highly promising consumer groups.
If you can reach this type of consumer, then your business is sure to operate smoothly and produce the most effective sales figures. What is the business that is most successful and attracts younger consumers? Here are a few business opportunities that are a possibility and that are financially lucrative because they are sought after by younger consumers according to Cermati.com.
1. Creative Industry
It’s a obvious that millennials as well as Z are the generation that relies on the internet and the growth of the technological the world of Indonesia. The generation of millennials is associated with the expansion of the creative industries, that in the last few years has grown exponentially. The younger generation is interested in a variety of kinds of creative and independent companies, even though the sector is growing only at a very small rate. If you plan to operate an enterprise that targets young people and are looking for an innovative industry that is based on technology could be a good idea.
2. Social-Based Business
Who claims that Generations Y as well as Z not concerned and do not have a high degree of concern? They are definitely distinct, in terms of their attitude toward the various social issues which surround them. They are interested in the current state of affairs in the community at large and also social issues. Generation Y is attracted by businesses which are involved in the social sector and have a specific plan of action related to the field.
They are interested in a variety of business ventures that include and support those with physical disabilities. It’s certainly fascinating, and some businessmen make it one of the methods to engage with the younger generation as consumers of business. You could try to empower those who have physical limitations, so long as it’s not illegal and hard for them to do.
This may require some more complex coordination, as you will have to communicate with other parties involved to help people who are unique like this. However, if you’re looking to target youngsters as customers of your business, this is definitely worth a try. Apart from gaining access to the most market share as well, you can also do well and offer jobs to those with physical limitations. This kind of assistance is sure to bring you joy too you think? Because you’ll take part in the moving process to assist those who are in need.
3. Companies who Care for the Environment
In addition to concern for social interactions, the Generations Y and Z have a significant concerned about the environment. Generation Z is active in environmental activism and wants to play a part in the protection of our natural habitat. It is evident that this carries to other aspects of their lives, such as the time they shop and purchase the many products they require. The generation that is growing up has a wide perspective of the products they consume, as well as the impact they affect their health.
However the next generation will consider the impact of items they consume the world, and even life in general. It is crucial to make sure that the product comes from different sources that are clean and free of contaminants, so the product is suitable to consume. Furthermore the other products they utilize are particularly important, particularly in relation to the effects they can have on the environment. It is important to consider this with care in case you wish to turn the next generation of young people into your business clients.
A business’s success requires preparation, particularly with regards to the customers you will be trying to reach. This is a factor that will affect the success of your business that you manage, for example targeting the millennial generation as well as Generation Z as your primary customers. You must select the correct kind of business to their characteristics and preferences, to be able to reach an extensive market.